Increasing internet usage and smart phone penetration is both a risk and an opportunity. Brands now really need to pay attention to their online presence and have a clear strategy. The operators who are doing this right are really benefiting, as they are not only raising their profile but are also enabling their customers to be advocates for their brand,”

Influenced by a multitude of factors including growing populations, changing demographics, improved access to education, rising incomes, ongoing research in the field of dietetics and nutrition, growing health consciousness and concern for the environment, global food trends are constantly evolving.

New concepts introduced:, The food consumption pattern of residents is shifting from traditional Arabic cuisine to more international flavors, ranging from Japanese (sushi) to Indonesian, Lebanese, Indian & European food.