• It’s all natural: no artificial ingredients claims are in demand.
• As far as health claims go, clean label claims are among the most relevant claims in the Middle East.
• The confectionery and the snack launches tracked have a clean label positioning.
• Especially claims around artificial colors and flavors are increasingly observed.
• Penetration of clean label confectionery introductions in Middle East.

The world-class reputation for producing finished food and brands. It is a sub-sector known for its innovation and quality and leads the way in the rising demand for healthier foods. The sector is steeped in history and excellence and is spread across all regions of the internationally.